What Our Clients Say About Shopper Anonymous UK

Mystery Shopping Testimonials

Booths“This (Shopper Anonymous’ Mystery Shopping program) is a great way for us to get regular and unbiased feedback regarding how our customers would perceive our stores and our employees really look forward to looking at the reports to see how their store has performed. I have been extremely impressed by the personnel service and attention to detail Shopper Anonymous offer Booths and would highly recommend them.”

JONATHAN ROSKELL

Regional Manager, Booths

Canterbury City Partnership“What a fantastic and exciting process Shopper Anonymous Kent has delivered, ending in a brilliant awards evening that exceeded all expectations! Enthusiastically received by both traders and City Partners alike, there’s great support for doing another exercise later this year. It was a real pleasure working with Graham Seymour and his team!”

PHILIPPE ESCLASSE

Canterbury City Manager on behalf of the Canterbury City Partnership Board

Fodder“Shopper Anonymous has had a huge and very positive impact on Fodder. The monthly mystery shops are very motivational for the staff and the customer service training is the best we have had and has taken us to the next level. It is great to work in partnership with such a professional and supportive organisation.”

HEATHER PARRY

Managing Director, Fodder

Hoopers“We are delighted with the mystery shopper programme that Shopper Anonymous has delivered for us. Through Graham and his team at Shopper Anonymous Kent we have found a company that is in tune with what Hoopers is all about. We would heartily recommend Shopper Anonymous. First class!”

NIAMH WILKINSON

Group Training and Development Consultant, Hoopers

Mayo Wynne Baxter“We have put client service at the heart of our business strategy, and have set up a dedicated Client Service Department to ensure that our clients receive exceptional service at all times. Instructing Shopper Anonymous to monitor the performance of our teams has become an essential part of how we operate as a firm, as they have injected positivity and enthusiasm into our service delivery which has been welcomed by staff and clients alike”

CHRIS RANDALL

Managing Partner, Mayo Wynne Baxter’s team of Sussex solicitors

Willows Farm Village“The service provided by Shopper Anonymous gives us a real insight into the experience we give—seen through the eyes of a customer. The reports are clear and truthful and our staff have responded very positively. In a difficult economic climate customers will be even more discerning with their discretionary spending and we believe that the Mystery Shopping services offered by Shopper Anonymous represent excellent value for money, will help us to improve our service and, in turn, help us to become more attractive to customers.”

ADREW WOLFE

Chief Executive, Willows Farm Village

Monkey Bizness“I now have 25 highly motivated staff members thanks to the customer service training delivered by Shopper Anonymous. To get them to look at the business through the customer’s eyes has made a real impact.”

ROGER TOMEY

Regional Manager, Monkey Bizness

Roomings“The Hastings Custom Eyes initiative is useful and interesting and we are grateful for the efficient manner in which Shopper Anonymous has dealt with it.”

GEOFF MARTIN

Co-owner, Roomings

Rumwell Farm Shop“We have been using the mystery shopping services of Shopper Anonymous and have found the reports invaluable in supporting our staff training.”

ANNE MITCHELL

Owner, Rumwell Farm Shop

Business Link“Shopper Anonymous have been an invaluable asset in assisting with the successful delivery of a pilot project bringing together Chichester District Council & Business Link. From project plan to implementation the team was always on hand to share their expertise on the area and offer suggestions to improve the project delivery and outcome.”

LIZABETH SEWARD

Projects & Product Development Manager, Business Link

Sussex Downs College“Shopper Anonymous has introduced students on a new Retail Routes into Work course to the benefits of mystery shopping for local businesses. The students took part in a practice mystery visit and discovered a lot of useful information. The importance of good customer service was highlighted extremely well when the students analysed what they perceived to be most important to them as individuals during their mystery shop. They discovered how the use of mystery shoppers could both develop and improve the standards in the shop they visited and saw it as a necessity in a customer focused environment.”

GALA ORSBORN

Projects & Tutor, Sussex Downs College

Produced in Kent“We have been delighted with Shopper Anonymous Kent’s services. Graham Seymour and his team have been innovative, flexible, approachable and reliable. Their objective and detailed feedback reports have brought an invaluable new dimension to a recent project and we are looking forward to further opportunities to work with Shopper Anonymous Kent in the near future.”

JULIE MONKMAN

Manager, Produced In Kent Limited

Jempson’s Peasmarsh“If you are an independent retailer you should engage Shopper Anonymous to mystery shop your business. Since we have implemented their program the feedback has driven us to make numerous improvements to our business. They also have a unique understanding of the worldwide independent supermarket sector, which we have found very beneficial—definitely a good business decision for Jempsons.”

ANDREW & STEPHEN JEMPSON

Jempson’s Peasmarsh

“Mystery shopping is a vital tool in helping us improve our businesses. It’s an opportunity for retailers to have an independent shopper assess their customer service right from parking their car in the car park through to picking up their bags at the checkout. Shop managers and owners can then use these reports to improve their staff’s service to their customers and direct future training.”

PAUL HARGREAVES

of Speciality Bites

F-Keys“I’d like to thank you for your valuable and constructive feedback, on which we were able to act accordingly, following the Mystery Shopper exercise at the 2020 Exhibition. The feedback has been most beneficial to our organisation, especially when preparing staff members to manage our exhibition stands and deal with prospective clients on a face-to-face level.”

ALEX WATERTON

Director, F-Keys

Northern Harvest“As a home delivery company we use Shopper Anonymous to give us feedback on the customer’s experience when the goods are ordered and delivered. The feedback is an extremely worthwhile exercise and it has helped us to make many improvements.”

ED WOOLLEY

Northern Harvest

Bromley College“I would just like to take a moment to thank you and your team for the Mystery Shopping work you undertook for Bromley College. The feedback was concise and very detailed, which meant we could establish which teams need the most assistance and further training. It was invaluable and will enable us to make changes to enhance our techniques. I would highly recommend you to anyone engaging in Mystery Shopping!”

FLEUR STEVENS

Manager, Business Focus/Training Options, Bromley College of Further & Higher Education

Barraclough & Stiles Optician“Shopper Anonymous are one of our most professional suppliers. They deliver within timeframe and budget every time. They have been a breath of fresh air to our business and it is no surprise to me that our levels of service have substantially improved since the beginning of the year, when we embarked on their comprehensive mystery shopping program.”

JEREMY HEYNES

Barraclough & Stiles Opticians

Chichester District Council“It has been a true pleasure working with Shopper Anonymous on the Chichester Mystery Shopper initiative. The whole project has been made that much easier because they truly know their subject and can relay it in a way that gets retailers thinking.”

KIM LONG

City Centre Manager, Chichester District Council

“A big thank you for all you have done in helping us to realise this [the mystery shopping of independent retailers in Guildford] hugely successful exercise. We know it was of huge benefit to the shops that took part, and to the town of Guildford as a whole.”

KEVIN LORIMER & CHRIS HOWARD

Chairman, Guildford Town Centre Management Group & Guildford Town Centre Manager (respectively)

Let's do Business“Jonathan Winchester and his team at Shopper Anonymous brought an extra dimension to the 2010 Let’s do Business exhibition in Hastings. The feedback from the exhibitors who were ‘mystery shopped’ on the day has been overwhelmingly positive and the results of the surveys have given businesses a real focus on how they can exceed their customers’ expectations.”

JONATHAN DOLDING

Organiser, Let’s do Business

Customer Service Training Testimonials

Ludlow Food Centre“Thank you very much for your support and excellent course. The feedback was 100% positive and there was much more of a buzz on the shop floor last week. It also translated into the best week we have had since spring bank week and the best increase over last year this year.”

SANDY BOYD

Ludlow Food Centre

Cobbs Farm Shop & Kitchen“I have always been a little suspicious of the millions of training sessions available on the market, BUT, in Jonathan we have found someone that understands our business and can relate to our team, therefore getting the best from them! Personable and approachable Jonathan has the ability to relate to people of all ages and from all walks of life. The customer service training provided was informative and well delivered. The response from all the staff has been incredibly positive and they are already looking forward to the next one!”

TOM NEWEY

Operations Director, Cobbs Farm Shop & Kitchen and Woody’s Farm Shop & Dining

Willows Farm Village“As we all know, staff training is vital to deliver great customer service. What I like about Jonathan is that, in addition to knowing his subject inside out, he is passionate in the way he delivers the training. Jonathan also has that wonderful ability of being able to make his training relevant and can relate to his audience, whatever their level of expertise.”

ANDREW WOLFE

Chief ExecutiveWillows Farm Village

Fishers Farm Park“May I thank you on behalf of all the staff for the two excellent training sessions. The consensus of opinion is very encouraging and the Management Team are confident that a lot of what you said and demonstrated will very quickly work its way through to the daily running of the Farm Park.”

TIM ROLLINGS

Fishers Farm Park

Tulleys Farm“I feel the training that the teams have had has been very valuable. It has made them see the farm through a visitors eyes, it has also made them take pride in their work and in their surroundings. It has given them vision for the future, and made them question what they are doing and why.”

SALLY DUGUID

Tulleys Farm

Conference Speaking Testimonials

Barclays“Thanks very much for your presentation—I thought it was excellent and just what I wanted for my clients. More importantly, having received feedback already, it sounds exactly what they wanted too!”

PETER MILLS

Barclays Bank

University of Brighton“Thank you very much for delivering the session to the retail students last week. I met them yesterday to deliver my session, and they were singing your praises highly.”

CLARE GRIFFITHS

Business Development Manager (Entrepreneurship), University of Brighton

ProfitNet“Thank you very much for your wonderful presentation at the [ProfitNet] launch last week. It was very inspiring and engaging and I know attendees found it very motivational.”

ANJUU TREVEDI

ProfitNet Director and Senior Business Development Manager, University of Brighton

FARMA“Thank you very much indeed for speaking at the FARMA conference, it was a great talk and the verdict from the feedback forms has been universally excellent, which is exactly the reaction you want.”

RITA EXNER

National Farmers’ Retail & Markets Association (FARMA)

COOK“’Shopper Anonymous have provided COOK with great service in delivering our mystery shopping programme across all our stores. The reports are sent out in a timely manner sometimes reaching us on the same day as the visit.”

Mark Dennis, Operations Director

COOK

CEME“CEME has recently undergone a programme of mystery shopping with Shopper Anonymous which provided some very useful feedback on our internal procedures. As a result of the feedback, we are developing further customer service initiatives to improve the experience for our clients.”

Head Of Operations CEME

CEME

Bath Bakery“Bath Bakery has several hundred commercial customers as well as 11 high street shops and it is not possible for me to be with every customer all the time, much as I would like to!
Shopper Anonymous checks on my shops on a random basis, not only being there for me, but also seeing things from my customer’s perspective which I cannot do.

I tell the shop teams that a mystery shopper is due some weeks in advance which gives everyone an incentive to be specially diligent, in case the next customer is the one!
Shopper Anonymous provides well informed trained shoppers who know what to look out for and which are the difficult questions to ask, whether it’s a bakery, music shop or dry cleaners.

The feedback is thorough and comprehensive and I review it fully with each shop team, making sure that lessons are learned, practices are changed and improvements made.
The best shops are commended and the not so good shops given appropriate support.

These are difficult times on the high street, and every member of our team has to give that little bit extra if we are to survive and prosper. Shopper Anonymous helps us do that by pointing out where we can do better, and by keeping everyone on their toes!
The result is more customers, more repeat customers and higher transaction values.”

MARK SLEVIN

Bath Bakery

Kew Gardens“We’re really pleased with the Shopper Anonymous mystery shopping service! The feedback has been detailed and well-considered and we love having the action plans. It’s working really well for us. I have been pleasantly surprised by some of our results and it has highlighted the importance of consistency in our standards. We’re also going to use it as the basis of our customer charter in a new staff handbook.

Thank you again for the work done so far. We’re really pleased we found you!”

Lisa Woodward, Head of Retail

Kew Gardens