A week after visiting a small independent business in the West Country, I’m still feeling excited! On holiday in that part of the world and looking for some great local food, I popped in to Rumwell Farm Shop. My first impression was a lasting impression! I was welcomed by the owner with a hello and a smile and this was replicated by every member of staff I met. I discovered a vibrant, busy shop with so many different products to taste that I was completely spoiled for choice!
I asked the owner what had really made a difference to the success of the business. She put great customer service, treating customers as friends and listening to their feedback at the top of the list. This keeps them coming back time after time! When the farm shop opened their own butchery counter, the business trebled. They use local growers and suppliers wherever possible, keep hygiene and presentation high on the agenda, and ensure staff are smart and presentable with clear name badges.
Rumwell aim to give the supermarkets a run for their money and with their great service and lovely local products, they certainly achieved it in my view.
As a small business owner Rumwell demonstrates that the leader will set the tone of the business. Have a look at your business are you at the front leading or sitting in your office expecting the team to do it for you.