As Mary Portas has discovered in her new Channel 4 series ‘Secret Shopper’, secret shopping (aka mystery shopping) is a vital part of keeping any business competitive and customer focused. Shopper Anonymous, who have conducted more than 100,000 mystery shops, are delighted that the value of mystery shopping is finally being brought to national TV through ‘Mary Portas: Secret Shopper.’
Needless to say the reality of mystery shopping is somewhat different to how Mary Portas and her Secret Shopper team portray it – there are no wigs or disguises involved in our work for a start! All Shopper Anonymous mystery shoppers are ‘hand-picked’ and fully trained to observe a business and its staff and to subtly test factors such as customer service and staff knowledge without drawing attention to themselves. Once shoppers have filed their reports our retail and customer service experts can give businesses the benefit of insider knowledge on what needs changing to boost trade, customer satisfaction and profits, training staff in customer service skills if necessary.
If you’ve seen Mary Portas in action as a secret shopper and you think your business could benefit from mystery shopping and expert training on all aspects of retail, hospitality and customer service, contact us today for a no obligation chat about how mystery shopping can make a measurable difference to your bottom line.
Check our blog every week to find out what we thought of Mary Portas’s secret shopper experience and advice.
Mary Portas: Secret Shopper is on Channel 4 on Wednesday nights at 9pm.
John Bancroft From Badgemaster And Mary Portas On Customer Service.
January 2011 – BBC Radio Nottingham.
Listen to our friend John Bancroft From Badgemasters & Mary Portas discuss the importance of customer service.
Jonathan Winchester Talks Customer Service & Mary Portas.
January 2011 – BBC Radio Northants.
Listen to Shopper Anonymous Manging Director, Jonathan Winchester, talk about customer service and Mary Portas Secret Shopper.
Jonathan Winchester Talks On BBC Radio Merseyside.
January 2011 – BBC Radio Merseyside.
Listen to Shopper Anonymous Manging Director, Jonathan Winchester, talk about customer service and Mary Portas Secret Shopper.
