Shopper Anonymous appointed after competitive tender.
Northern supermarket chain Booths have this week signed a new contract for mystery shopping as part of an on-going programme of monitoring and improving customer service levels.
Jonathan Roskell, Regional Manager for Booths, says:
“The mystery shopping programme is an important part of ensuring the company’s reputation for high levels of customer service are maintained.”
“We know people come to Booths because of our staff as much as our produce and we’re very proud of the customer service our team provides but that doesn’t mean we can be complacent about it.”
“The properly trained mystery shoppers sent by Shopper Anonymous provide detailed, impartial feedback on every aspect of shopping at a Booths store and we use that insight to ensure our already high standards are not only maintained but continually raised. Shopper Anonymous demonstrated that they understood that our business is about so much more than tins on shelves and that the customer experience is a vital part of shopping at Booths.”
“We asked our managers about the usefulness of the Shopper Anonymous mystery shopping programme over the past 4 years and 96% felt it had had a positive impact on standards of customer service in the store and cafe and that it helped maintain high service levels throughout the business.”
Jonathan Winchester, Managing Director of Shopper Anonymous says Booths is one of a number of retail chains who understand the importance of continual customer service monitoring:
“It’s always a pleasure to work with companies like Booths who really ‘get’ customer service and its importance to customer loyalty and thus to profits. Our mystery shoppers will be able to highlight any areas that can be improved in the in-store experience and help Booths to give their staff the best training to get it right every time. In these tough times service is the key.
ENDS
For media enquiries about Booths please contact Sarah Burns on sburns@booths.co.uk or 07968 980481. For media enquiries about Shopper Anonymous please contact Steve Bustin on steve@vadamedia.co.uk or 07803 729208.
