Judy RandonRegional Director Norfolk & Suffolk | Tel: 07909 542737
Judy has run businesses – in farming, retail, hospitality and tourism – since she was 18. She believes passionately that outstanding customer service must be at the heart of all organisations. And she has the expertise to train, coach and mentor the people needed to achieve this.

She brings all these talents to her role as the regional director of Shopper Anonymous UK in Norfolk and Suffolk. Here she helps organisations – from farm shops and tourism attractions, to football clubs and universities – deliver consistently excellent customer experiences. At the same time, she enables them to identify business improvements that deliver straight to the bottom line. 

Judy Randon, business consultant, coach and mentor: specialising in customer service and team development.

Her success stems from an impressive depth and breadth of knowledge built on personal experience. She has managed food production and retail businesses in the UK and Australia, and has extensive business consultancy experience across the food and drink sector. She also has a particular passion for working with rural enterprises and an understanding of the specific challenges they face.

A natural communicator, Judy particularly enjoys coaching and mentoring teams. She trained in coaching and mentoring at the Impact Factory in London and studied Action Learning Facilitation endorsed by  the Institute of Leadership and Management. In 2011, LANTRA, the UK’s leading training organisation for land-based and environmental industries, named her ‘Skills Coach of the Year.’

The skill that makes Judy a real asset to any business is her ability to blend sound commercial experience with the empathy to lead, train and motivate people at all levels of an organisation.

  • Benchmark your customer service against 100’s of the leading Norfolk & Suffolk and 900 of UK’s most forward-thinking businesses
  • Develop tailored feedback from your customers to motivate your team
  • From Legal to Leisure, Care Homes to Garden Centres, Opticians to B to B. We work with niche businesses that want to deliver a World Class experience.
  • Receive local support from Norfolk based Judy whose experience in running large teams to deliver a superb service is second to none.
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How we helped Pensthorpe Natural Park

Pensthorpe’s managers are big believers in growing the team from within. Engaging our teams definitely brings results,” confirms Mark Noble, Operations Director at Pensthorpe.

“As I walk around, I often see our staff going the extra mile to help visitors. That’s essential in our industry and I know from my meetings with Judy Randon at Shopper Anonymous that she feels the same way.  She totally understands the benefits this brings.

“I’ve been very impressed with the work Shopper Anonymous has done. Their detailed reports, with specific criteria and scoring, have helped us identify areas for improvement. Feeding back positive comments is also a great team motivator.  

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“Another big benefit of Shopper Anonymous is that they offer customer service and leadership training to complement the mystery shopping. I see this as a good opportunity to further develop our skills. We’re in the business of creating memories. To do that we need switched-on, engaged people – that’s how we’ll keep Pensthorpe such a special place.”

More Case Studies

We help GREAT businesses deliver EXCEPTIONAL customer service.

“I’ve been very impressed with the work Shopper Anonymous has done. Their detailed reports, with specific criteria and scoring, have helped us identify areas for improvement. Feeding back positive comments is also a great team motivator. Another big benefit of Shopper Anonymous is that they offer customer service and leadership training to complement the mystery shopping. I see this as a good opportunity to further develop our skills. We’re in the business of creating memories. To do that we need switched-on, engaged people – that’s how we’ll keep Pensthorpe such a special place.”
Mark Noble, Pensthorpe Natural Park
“We have used Judy/Shopper Anonymous to construct and deliver an extremely detailed customer based shopping report that delivered exceptional results. This has meant that Customer Service standards have increased both quantitively by monitoring the scorecard and qualitatively through a noticeable increase in positive customer comments. The reports produced have started discussions about customer service, giving a strong base where before, no meaningful discussion could have taken place. A fantastic, professional service.”
George Bradley, SUFFOLK Secrets
“I have used Shopper Anonymous for two years and over that time the feedback I have received from their visits has been invaluable, enabling me to target staff training and improve services and facilities which are important to our guests. It has also strengthened my ability to recognise the stars that deserve special recognition. I would highly recommend Shopper Anonymous to other members. I have no doubt that it helps to improve the guest proposition in our parks.”
Martin Dupee, Zoological Society of East Anglia
“So far, Hollow Trees has used Shopper Anonymous feedback to improve ordering systems and customer service training in areas such as engaging customers in conversation and up-selling. “Team development training is one of the best things about Shopper Anonymous,” continues Sally. “In fact, one of our team – who joined us part time at 15 – has been mentored by Judy Randon from Shopper Anonymous, and is now successfully managing our coffee shop.”
Sally Bendall, Hollow Trees Farm

How we helped Hollow Trees Farm

“When you run a seven day a week, multi-faceted business you simply can’t be everywhere at once,” explains Sally. “We need to be able to delegate to people we can trust and empower them to run their teams. But we also need to make sure we deliver excellent customer service consistently” Says Sally Bendall from Hollow Trees Farm.

As part of their monthly Shopper Anonymous programme, Hollow Trees gets detailed, independent feedback. “We don’t know when the mystery shopper will turn up and who they will see,” confirms Sally. “But, I’m very open about it with the team. They were a bit nervous at first, but they could see from the first reports that we were getting valuable insights and that the service standards apply to everyone.

“Mystery shopping is not about picking on individuals. It’s not a stick – I think that’s important. We use mystery shopping as a positive management tool to help us develop the business and the team.”

 So far, Hollow Trees has used Shopper Anonymous feedback to improve ordering systems and customer service training in areas such as engaging customers in conversation and up-selling. “Team development training is one of the best things about Shopper Anonymous,” continues Sally. “In fact, one of our team – who joined us part time at 15 – has been mentored by Judy Randon from Shopper Anonymous, and is now successfully managing our coffee shop.

“It’s incredibly helpful for me as I’m often up to my eyes with other areas of the business and there’s nothing like an external pair of eyes to spot issues and add a fresh perspective. Judy has had a very positive effect on our business. She’s a great sounding board and a supportive partner.”

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