Shopper Anonymous Launches West Sussex Franchise Opportunity
A unique opportunity for a Sussex-based entrepreneur looking to help other local businesses is launched at a Brighton business show this week.
Award winning mystery shopping experts Shopper Anonymous will be launching their West Sussex franchise at the Let’s Do Business show at Brighton Racecourse this Thursday, 13 May. This is one of the few white-collar franchises available in the UK and suitable for a true entrepreneur who enjoys working with other successful companies.
Shopper Anonymous, recently named Best Small Business at the HSBC 1066 Business Awards, works with local businesses from cafes and farm shops to law firms and tourist attractions who want to improve their customer service. Shopper Anonymous send in mystery shoppers who write detailed reports on their experience as customers, providing valuable feedback to clients, with revenue increases of 20% not uncommon among companies using this approach to improve the services they offer.
Following very successful and hotly fought-over franchises being set up in Kent and Surrey, and with East Sussex covered by the parent company, this is a rare opportunity to join the Shopper Anonymous success story by taking on the West Sussex franchise.
The new boss of Shopper Anonymous West Sussex will be responsible for all aspects of the business including finding clients across the county, recruiting mystery shoppers and overseeing the day to day running of the business. They will be supported with training, marketing materials and ongoing mentoring by the parent company, based in St Leonards, East Sussex.
Shopper Anonymous Managing Director Jonathan Winchester originally set up the business in Australia, building it up to a $1.2 million turnover before returning to the UK four years ago, looking to repeat the success here. Winchester says the West Sussex franchise is possibly the most exciting and potentially lucrative he’s ever been able to offer:
“What’s incredibly unusual about this franchise opportunity in West Sussex is the amount of pre-existing business we’re able to offer the successful franchisee. Normally anyone buying a franchise has to spend the first few months getting themselves established and beginning to build a market but because of our prominent track record across the South East, we’re already doing a lot of business in the county and we’ll be able to pass this straight on to our new franchisee so they can start earning revenue as soon as they’re onboard.”
“With increasing numbers of executives and high-fliers being laid off or wanting to run their own business, we’re very strongly placed as one of the UK’s few white-collar franchise opportunities. We’re expecting even more interest in the West Sussex opportunity than we had in the Kent and Surrey franchises, and we’re hoping whoever takes it on will be as successful as the Shopper Anonymous bosses in those other two counties.”
Anyone wishing to obtain a copy of the Shopper Anonymous West Sussex Franchise prospectus should contact Geoff Smith on 01424 858 230 or franchise@shopperanonymous.co.uk.




