Shopper Anonymous Sussex are committed to raising the region’s customer service standards through our mystery shopping programs.
Our highly trained mystery shoppers will provide constructive, non-emotive feedback through their detailed reports – allowing you to coach, motivate and mentor your team.
Your Contact In Sussex

Graham Seymour
Regional Director – Sussex
graham.seymour@shopperanonymous.co.uk
Tel: 01424 858 230
Mobile Tel: 07866 890 438
Born in Dartford, Kent, Graham has enjoyed a rounded career both within the public and private sectors. His early career in Central Government as an IT practitioner and Computer Auditor positioned him well for his later, Senior Management, roles in Financial Services in the City. Graham worked in the NatWest, Royal Bank of Scotland and Coutts Groups, specialising in systems, controls, system development and change management.
Before starting Shopper Anonymous Sussex, Graham was lucky to have the opportunity to take on the first franchise of Shopper Anonymous in Kent, where he supported the increased success of some fantastic independent businesses. He is now enjoying bringing this success to East and West Sussex.
What Our Clients Say About Shopper Anonymous Sussex
“We are delighted with the service & report we have had completed from Shoppers Anonymous. It provided a completely fresh outlook on our service & company presentation, with completely unbiased points for improvements as well as compliments on our existing standards. By far one of the most effective training exercises out there – for new & experienced staff.”
EMMA NEWBERY,
Marketing and Commercial Executive, Fontwell Park Racecourse.
“Shopper Anonymous Kent has a great, bespoked product that we at C&H have found extremely useful across all of our stores and coffee shops. The detailed insight that we get from the reports gives us the customer’s perspective on our business and helps us to continually improve and remain on top of our game. We look forward to a long and profitable relationship with Graham and his team.”
JAMES HAMBLIN
Director, C&H, Tunbridge Wells>
“We are delighted with the mystery shopper programme that Shopper Anonymous has delivered for us. Through Graham and his team at Shopper Anonymous Kent we have found a company that is in tune with what Hoopers is all about. We would heartily recommend Shopper Anonymous. First class!”
NIAMH WILKINSON
Group Training and Development Consultant, Hoopers
“We have put client service at the heart of our business strategy, and have set up a dedicated Client Service Department to ensure that our clients receive exceptional service at all times. Instructing Shopper Anonymous to monitor the performance of our teams has become an essential part of how we operate as a firm, as they have injected positivity and enthusiasm into our service delivery which has been welcomed by staff and clients alike”
CHRIS RANDALL
Managing Partner, Mayo Wynne Baxter’s team of Sussex solicitors
“Shopper Anonymous have been an invaluable asset in assisting with the successful delivery of a pilot project bringing together Chichester District Council & Business Link. From project plan to implementation the team was always on hand to share their expertise on the area and offer suggestions to improve the project delivery and outcome.”
LIZABETH SEWARD
Projects & Product Development Manager, Business Link
“Shopper Anonymous has introduced students on a new Retail Routes into Work course to the benefits of mystery shopping for local businesses. The students took part in a practice mystery visit and discovered a lot of useful information. The importance of good customer service was highlighted extremely well when the students analysed what they perceived to be most important to them as individuals during their mystery shop. They discovered how the use of mystery shoppers could both develop and improve the standards in the shop they visited and saw it as a necessity in a customer focused environment.”
GALA ORSBORN
Projects & Tutor, Sussex Downs College
“If you are an independent retailer you should engage Shopper Anonymous to mystery shop your business. Since we have implemented their program the feedback has driven us to make numerous improvements to our business. They also have a unique understanding of the worldwide independent supermarket sector, which we have found very beneficial—definitely a good business decision for Jempsons.”
ANDREW & STEPHEN JEMPSON
“Shopper Anonymous are one of our most professional suppliers. They deliver within timeframe and budget every time. They have been a breath of fresh air to our business and it is no surprise to me that our levels of service have substantially improved since the beginning of the year, when we embarked on their comprehensive mystery shopping program.”
JEREMY HEYNES
“It has been a true pleasure working with Shopper Anonymous on the Chichester Mystery Shopper initiative. The whole project has been made that much easier because they truly know their subject and can relay it in a way that gets retailers thinking.”
KIM LONG
City Centre Manager, Chichester District Council
“Jonathan Winchester and his team at Shopper Anonymous brought an extra dimension to the 2010 Let’s do Business exhibition in Hastings. The feedback from the exhibitors who were ‘mystery shopped’ on the day has been overwhelmingly positive and the results of the surveys have given businesses a real focus on how they can exceed their customers’ expectations.”
JONATHAN DOLDING
Organiser, Let’s do Business
“May I thank you on behalf of all the staff for the two excellent training sessions. The consensus of opinion is very encouraging and the Management Team are confident that a lot of what you said and demonstrated will very quickly work its way through to the daily running of the Farm Park.”
TIM ROLLINGS
“I feel the training that the teams have had has been very valuable. It has made them see the farm through a visitors eyes, it has also made them take pride in their work and in their surroundings. It has given them vision for the future, and made them question what they are doing and why.”
SALLY DUGUID
“Thank you very much for delivering the session to the retail students last week. I met them yesterday to deliver my session, and they were singing your praises highly.”
CLARE GRIFFITHS
Business Development Manager (Entrepreneurship), University of Brighton
“From our very first experience with Shopper Anonymous Sussex we were able to identify areas where we can strengthen our sales process. We’ve also been able to confirm and reward known strengths. An excellent product and we will see a good return on our modest investment. Recommended!”
IAN TURNBULL
General Manager, Hydro Hotel, Eastbourne
Where To Begin?
You can start by email us. Shopper Anonymous Sussex wants to hear from you!


















