Booths

Ilkley store manager Ian Jacques (left) and staff with Edwin Booth, chairman of Booths.

Booths supermarkets have been serving the north-west community with quality products and services for the past 150 years.

After several years of having a customer comment week at each store it was decided that Booths needed more frequent feedback regarding how its customers perceive stores in a consistent and unbiased way.

Shopper Anonymous were chosen due to their experience of running large scale mystery shopping programs across Australia and New Zealand for numerous independent supermarket groups.

Their mystery shoppers visit each store and tea room on a monthly basis and prepare a detailed report after their visit. Displayed in each store for the staff to see, the reports detail all aspects of their trip including presentation, availability, cleanliness and customer service.

“This is a great way for us to get regular and unbiased feedback regarding how our customers would perceive our stores and our employees really look forward to looking at the reports to see how their store has performed”, says Booths Regional Manager Jonathan Roskell.

“I have been extremely impressed by the personnel service and attention to detail Shopper Anonymous offer Booths and would highly recommend them”.

After a successful 3 years with the Shopper Anonymous program Booths are continuing the program which to date has involved more than 1000 staff members.

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